ABOUT THE DESIGNER
A commerce graduate from Hans Raj College I just knew something somewhere didn’t feel right. I was pursuing Masters in Commerce, studying for IAS, this was how it was supposed to be, but it just didn’t fit. Fit is very important, you know. A nice fitted dress can add on to your personality, confidence and panache and well an ill fitted one can do just the reverse. I was my friends and my family’s designer, their only favorite.
Designing clothes and styling was something I always enjoyed doing and always related that; to being girly. After interning for six months under Wills India Fashion Week designer Samant Chauhan, I realized my stint with fashion was not a casual fling I could get over easily. It was this relationship and it wanted my commitment. I decided to give it just that and we fit perfectly together like hand and glove and you know-this is where I fit in, where my talent stands out.
After returning to my hometown and exploring the whole clothing market, I realized the potential and inherent talent in the hand embroidery workers of Jaipur. Also the talent in “Dyers” who can create such new patterns through hand dye. Hence, the result was the establishment of a design house Nangalia Ruchira, Jaipur
ABOUT NANGALIA RUCHIRA, JAIPUR
Nangalia Ruchira, Jaipur started its work in 2013 with a workforce of 20 persons. With fine details of embroideries, the dresses of Nangalia Ruchira, Jaipur was sold to the designer’s friends, relatives, friend of friends and the network grew on.
Witnessing this, the designer opened a boutique studio in Jaipur.
With growing demand and consciousness for relaxed sustainable cotton wear, the label conceptualised a sister concern of this brand- ‘Roots By Nangalia Ruchira’. Here is a link to its profile-www.instagram.com/rootsbynangaliaruchira
Basically, both the labels reflect the culture of the designer’s native land, Rajasthan. She has always been amazed and intrigued by the embroidery and dying techniques of Rajasthani craftsmen. All this survives and reflects in her creations.